Vending (Vending Machines)The vending channel is a retail channel through which we sell products directly to consumers through our approximately 700,000 vending machines.Providing an appealing buying experience through Coke ON—Now downloaded more than 45 million timesWe are working daily to improve the vending experience by installing new machines according to the ever-changing flow of people, effectively introducing new and core products, as well as exclusive drinks. This ensures an assortment that reflects the character of the installation location. We also implement effective marketing using the official Coca-Cola app “Coke ON.”Furthermore, we are engaged in commercial activities leveraging artificial intelligence (AI) and big data as part of our efforts to grow sales and streamline vending operations. On top of this, we are executing measures such as taking vending machines online to help improve the frequency of visits to vending machines.“Coke ON” is an official Coca-Cola smartphone app that is both great value and convenient. Users can earn free drinks by collecting stamps through the app. Since its launch in April 2016, the app has added functionality while meeting changing consumer needs.We are endeavoring to provide an appealing buying experience. This includes Coke ON Pay which supports various payment services, campaigns where customers can get additional drink tickets, and a collaboration with a popular game that has been going on since December 2022.2016Savings and convenience with Coke ONhttps://c.cocacola.co.jp/app/2018Walk and get drinks with Coke ON Walkhttps://c.cocacola.co.jp/app/walk/Pay easily without cash with Coke ON Payhttps://c.cocacola.co.jp/app/pay/October 202243million40million2021Just a year after surpassing 30 million downloads in 2021, the number of downloads increased by more than 10 million to reach 43 million in 2022 and 45 million as of March 2023. This growth is helping to increase customer engagement with our products and vending machines. Looking ahead, we will continue to provide appealing services and expand functionality.2019Collect stamps for e-money transactions with Coke ON IChttps://c.cocacola.co.jp/app/ic/2021Drink subscription service Coke ON Passhttps://c.cocacola.co.jp/app/pass/2022e-money for vending machines Coke ON Wallethttps://c.cocacola.co.jp/app/wallet/Details of the Coke ON apphttps://c.cocacola.co.jp/app/Service enhancement and number of downloadsLaunch201620192018March 2023December 202227Initiatives by ChannelWe deliver our products to customers through various commercial channels.In each commercial channel, we conduct fine-tuned sales activities, including thorough lineup consideration and sales methods tailored to the specific sales spaces.15million10million30million45million
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