Supermarkets, Drugstores, and DiscountersOur wholesale channel delivers products to consumers through product sales in-store and the creation of appealing sales spaces.Convenience StoresConvenience stores are a wholesale channel that allows us to deliver goods to consumers through sales to partner stores and sales floor development to help increase consumer demand.Retail and Food ServiceRetail and food service is a wholesale channel in which we sell products to business partners such as operating stores, restaurants,liquor shops, and other stores, and offer consumers products and opportunities for enjoying consumptions of our products.OnlineOnline serve as a channel through which we deliver products directly to consumers,while marketing efforts are conducted through our customers’ websites. We are working on proposing optimal product lineups and sales spaces in stores based on consumer insights and developing promotions that go along with different seasons and events.In 2022, we worked with our business partners to revitalize their sales floors through sales floor development and rolling out campaigns tied to Soccer World Cup. In addition, in an effort to grow demand, we developed 350ml PET and 700ml PET bottle products for different customer drinking opportunities and worked on strengthening sales by the case for the growing demand for home consumption.In 2023, in addition to 350ml and 700ml PET bottles, which are selling well, we are strengthening sales of small cans (160ml cans) and other products. At the same time, we are strengthening the development of labelless products, which are being expanded through the online channel. These efforts are a part of our attempts to enhance our sustainability initiatives.In 2022, we captured new demand by strengthening the development of 900ml PET products for drinking occasions and expanding sales of the Costa Coffee and Ayataka Café series of high value-added products.In 2023, we are strengthening strategic planning activities based on analysis of customer purchasing behavior, our aim being to return to a growth trajectory. We will do this by rolling out new products that meet diverse needs and products exclusive to partner chains as well as by implementing cross-channel digital promotions where customers can collect stamps by scanning the barcodes of products purchased at convenience stores with the Coke ON app.Against the backdrop of a recovering restaurant market, in addition to strengthening collaboration with our business partners, we are striving to conduct effective commercial activities by developing dispensers* and packaged products according to their business types and stores. We are also working to capture new demand by collaborating with food delivery companies and developing various digital promotions.* Machine for mixing syrup and other raw materials to make productsIn 2022, online achieved a high sales growth rate. As the online shopping market grew rapidly amid the COVID-19 pandemic, our efforts to improve the operations included adjusting the number of products manufactured exclusively online and optimizing warehouse inventory for our business partners to eliminate out of stock products. This was in addition to stepping up efforts to develop labelless and other products.In 2023, we aim to build a highly profitable business model together with our business partners. This will entail maximizing promotional activities linked to advertisements on online shopping websites and creating optimal sales spaces with rich content* that will lead to increased consumer demand. Moreover, as part of our efforts to strengthen sustainability initiatives, we will further expand labelless products with the aim of reducing plastic waste. We will also work on reducing CO2 emissions by strengthening sales of products with higher delivery efficiency.* Images that evoke drinking scenes28
元のページ ../index.html#29