In the sparkling category, we are working to increase revenue by developing packaging sizes that address the needs of the increasing number of small households, senior citizens, and singles in addition to introducing new products.During 2023, in the Coca-Cola brand, we will be In the tea category, Yakan no Mugicha brand, which we introduced in 2021, has performed particularly well and has grown into a key product contributing to increased sales.In 2023, we are focusing on strengthening our existing core brands and introducing innovative new products to provide new value to our customers. In addition, we enhanced the product lineup in the Ayataka Café series with the introduction of Ayataka Café Teapot Coffee Latte revitalizing the brand with the introduction of the new Coca-Cola Zero Peach, the Coke & Meat! campaign, and music-based promotions. We are also expanding the Fanta Premier series product lineup, which is manufactured using our proprietary aseptic filling technology.with a hint of hojicha and Ayataka Café Teapot Coffee Black with a hint of matcha. In the black tea category, we will introduce Kochakaden Dessert Torokeru Peach Tea, a gelatin-like product made with our proprietary aseptic filling technology, to establish a new genre in the black tea market and improve profitability by launching high value-added products.29Initiatives by CategoryWe aim to deliver value to our customers and grow our sales by creating optimal portfolios in our various categories, such as sparkling, tea, and coffee, as well as in the alcohol segment.SparklingTea
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