We aim to increase our sales and market share with a two-brand strategy centering on Georgia and Costa Coffee.In March 2023, we revamped the Georgia brand. In particular, in the Georgia Japan Craftsman series, we introduced new products Georgia The Black, Georgia The Latte, Georgia The Bito, and Georgia The Zero with improved taste and fragrance to revitalize the packaged coffee drink market and have improved sales.In addition, in Costa Coffee, our premium products We are enhancing our lineup by introducing new products corresponding to changing consumer needs and are stepping up our efforts to acquire sales floor space in preparation for the demand season.In 2023, which marked the fourth year since its nationwide launch, we strengthened sales of the premium lemon sour Lemon-dou by conducting a promotional campaign as the official partner of the Japanese National Baseball Team. In April, we launched new flavor Sukkiri that allow you to easily enjoy a hand-brewed taste affordable premium product, we launched the new Costa Coffee Flat White in March and revamped Costa Coffee Premium Latte and Costa Coffee Premium Black to take the product to the next level in terms of authentic café quality taste. We are also developing products for various drinking occasions, including the introduction of concentrated drinks and carton packages for at-home consumption demand.Lemon for Lemon-dou and non-alcoholic beverage Yowanai Lemon-dou to acquire sales floor space and expand sales.We are also expanding our portfolio with the launch of Jack Daniel’s & Coca-Cola, the first alcoholic product to bear the Coca-Cola brand. With Lemon-dou and Jack Daniel’s & Coca-Cola, we will ramp up our sales activities year-round.30CoffeeAlcohol
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