Within the global Coca-Cola System, Japan launches the largest number of new products each year. It also plays a leading role in driving innovation throughout the Coca-Cola System. The Coca-Cola System’s global product development, nurturing structure and access to powerful global brands are among our strengths. One recent example of collaboration is the global planning and development of alcoholic beverages, starting with the Coca-Cola System’s first alcoholic beverage, Lemon-dou, in Japan. This was followed by the launch of Jack Daniel’s & Coca‑Cola in Mexico in 2022 and in Japan in April 2023. We are also working to enhance our market competitiveness by leveraging our strengths on a global scale. This includes the introduction of Costa Coffee, the No. 1* café brand in Europe, to the Japanese market. * According to Allegra’s 2021 World Coffee PortalWe introduced an ERP system called CokeOne+ that covers back-office and customer service. CokeOne+ is a template of Enterprise Resource Planning (ERP) system developed by the global Coca-Cola System that enables complex business processes to be carried out on a common platform, centered on the centralized management and visualization of a wide range of information. It is helpful in strengthening management analysis capabilities, improving business quality and processes, and promoting efficiency. In addition, in the area of procurement, we are working with the Cross Enterprise Procurement Group (CEPG), the Coca-Cola system’s global procurement network, to take advantage of a global procurement scale and prepare transaction guidelines based on global standards.We engage in human resource exchanges with Coca-Cola bottlers around the world, including Coca-Cola Hellenic (a bottler that does business primarily in Central and Eastern Europe), Coca-Cola FEMSA (bottler in Latin America), and Coca-Cola Beverages Philippines (a bottler that does business primarily in Southeast and Southwest Asia and India). These exchanges involve short-term appointments to share success stories and build long-term collaborative relationships. We also actively engage in intra-company communication in our daily operations, holding regular meetings at the division level with the participation of representatives from bottlers. We use these opportunities for human resource exchange to promote transformation based on global business experience, knowledge, and success stories, as well as to develop global human resources internally.competitiveness. In particular, close collaboration in terms of product development, the introduction of global standard core systems, participation in global operations, and exchange of human resources has led to the creation of synergy throughout the Coca-Cola System.Collaboration onproduct developmentGlobal standardoperationsExchange ofhuman resources6Leveraging our strengths as a part of the global Coca-Cola SystemThe Coca-Cola System consists of The Coca-Cola Company and around 225 Coca-Cola bottling partners worldwide. It sells Coca-Cola and various other beverages in more than 200 countries and territories. This worldwide network has allowed us to accumulate tremendous knowledge and experience and is one of the key sources of our sustainable growth and
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