My impression after reading the integrated report was that CCBJH is making steady efforts to realize the goal of a “World Without Waste (Zero-Waste Society)” and is achieving results despite major external impacts to management, such as the COVID-19 disaster and the sharp rise in raw material prices.Since the success of Coca-Cola’s I LOHAS, reduced container weight has been promoted by many companies, and is now making even greater progress, since it offers both environmental benefits and reduced production costs. This is due to the fact that I LOHAS has changed consumer perception of extremely thin bottles from being difficult to use to a container that is easy to crush. In the Integrated Report, I learned that the fruits of this success are being harvested even more significantly with the increase in lightweight products.In order to realize the goal of switching all PET bottles to sustainable materials by 2030, as set forth in the “2030 Packaging Vision,” it is essential to collaborate and cooperate We would like to express our sincere gratitude to Professor Ishikawa for his valuable feedback. As the first year of publication of the Integrated Report, this document clearly lays out our financial and non-financial strategies to achieve profitable growth for the CCBJH Group, placing the highest priority on improving structural profitability. We are grateful for the recognition we have received for our efforts based on these strategies, particularly the strengthening of our sustainability strategy promotion. Going forward, we will Professor Ishikawa specializes in environmental economics/environmental systems analysis. Has served as an expert on the 3Rs, waste policy, and LCA at government and municipal councils. Specially Appointed Professor, Department of Social System Design, Eikei University of Hiroshima since 2019.Established the NPO Gomi-Japan in 2006 to reduce the generation of waste. Engaged in various initiatives as representative director of Gomi-Japan such as a program to reduce packaging. The program was awarded the Good Design Prize (New Area Design Division) in 2007, the 3Rs Distinguished Service Prize, Prime Minister’s Award and the Kobe Youth Prize 2012, the Low Carbon Cup, Minister of the Environment Prize Gold Award (Community Activity Category) in 2015 and the 18th Green Purchasing Prize, Grand Award in 2017.with various stakeholders, including consumers, local governments, and distribution businesses. In this regard, the promotion of horizontal recycling, in which used PET bottles are collected and recycled into PET bottles in cooperation with Mitsubishi Estate Co., Ltd., Sugi Pharmacy Co., Ltd. and local governments around the country, is particularly highly regarded from the perspective of promoting voluntary collection by businesses and reducing CO2 emissions over the life cycle.In addition, the fact that activities aimed at horizontal recycling are not limited to “bottle-to-bottle” recycling of PET bottles, but have been expanded to “CAN to CAN” recycling of aluminum cans, pallets and shells used in logistics, and I think it is an activity that should be expanded not only to the beverage industry but also to other consumer goods in the future. In this respect, Coca-Cola Bottlers Japan Holdings, Inc. is a pioneer in expanding the scope of its activities to address the plastics issue for businesses, and is highly commendable.steadily implement each of these strategies and, with regard to sustainability, we will work to achieve the non-financial goal of “CSV Goals” and creating shared value (CSV) with society, which is at the core of our management.Our desire is to create value for our stakeholders and continue to be the preferred partner for decades to come. We will continue our journey toward sustainable growth and increased corporate value by delivering happy moments to everyone while creating value. In response to the third-party opinion86Masaki IshikawaSpecially Appointed Professor and Assistant to the President, Eikei University of HiroshimaProfessor Emeritus, Kobe UniversityThird-Party OpinionWe asked Professor Ishikawa, Specially Appointed Professor of Eikei University of Hiroshima and Professor Emeritus of Kobe University, an expert in 3R (Reduce, Reuse, Recycle), waste policy and LCA (Life Cycle Assessment), for his opinion on the report.
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