ffli7llCoeeSparkngAcohoTeaReleasedonApril25ReleasedonMarchReleasedon April417Commercial ActivitiesInitiatives in Each CategoryCoca-Cola lucky bottles with fortune slipsBased on the concept of Bringing a bit of happiness to your day, we released Coca-Cola lucky bottles in the New Year. Part of a Japanese New Year tradition, each bottle came with a fortune slip QR code enclosed. The codes allowed customers to draw one of 57 different augmented reality (AR) fortunes. In parallel, we ran a lottery where consumers could win prizes according to the results of their fortune slip. These lucky bottles were rolled out for Coca-Cola, Coca-Cola Zero and Coca-Cola Zero Caffeine.Fanta Premier LemonLaunched lemon flavor in the popular Fanta Premier Series. Fanta Premier Lemon is a lemon-flavored carbonated beverage targeting adults. It features a refreshingly sweet and sour taste that highlights the slightly bitter essence of lemons. Made with 11% lemon juice and lemon peel extract, the beverage delivers a full-bodied flavor that is not overly sweet.Revamped Kochakaden to mark the brandʼs 30th anniversaryKocha Kaden is an authentic and high-quality tea brand that offers a wide variety of flavors, made with carefully selected ingredients and a special processing step that makes it delicious. The brand celebrated their 30th anniversary in 2022, revamping Kochakaden Royal Milk Tea, Craftea Zeitakushibori Peach Tea, and Orange Tea, achieving an even more high-quality taste with better ingredients and manufacturing methods. For the 30th anniversary, specially-designed 30th anniversary packaging was released in commemoration.Ayataka Café Hojicha LatteFrom the Ayataka Café line, which had reached the one-year anniversary since its release, the second flavor Ayataka Café Hojicha Latte has been introduced. As with the Matcha Latte version, select high-quality ingredients and unique production methods are used to create Hojicha Latte with the supervision of traditional tea merchants Kanbayashi Shunsho Honten and expert coffee roasters Sarutahiko Coffee. Hojicha Latte uses just the right amount of 100% domestic powdered Hojicha, and allows you to enjoy an elegant milk flavor that complements the taste of Hojicha.
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