ReleasedonMarch21ReleasedonMarch14The Challenge of Value CreationCommercial ActivitiesReleasedonFebruary2118Entered non-alcohol beverages market with launch of Yowanai Lemon-douWe released a non-alcohol beverage brand Yowanai Lemon-dou delivering the authentic taste of lemon sour without the alcohol. Yowanai Lemon-dou is a non-alcohol beverage brand with the taste of lemon sour based on the know-how and experience of specialist lemon sour beverage brand Lemon-dou. Yowanai Lemon-dou delivers the authentic lemon sour taste using a proprietary manufacturing method that blends high quality lemon juice with the spices used in gin.This non-alcohol beverage gives many consumers a new choice when it comes to days when they cannot drink or choose not to drink.The package is predominantly white and features a maekake apron motif, while the design clearly indicates that the product is a non-alcohol beverage.Revamped Georgia brand campaignIn January 2022, we revamped our Georgia brand campaign for the first time in eight years. The new campaign kicked off with the brand message Brightening your day. Georgia aims to be a brand that supports people to move forward. Believing in the power of coffee and continuing to refine taste and quality, along with providing a fragrant and delicious cup, Georgia gives people the power to move forward and supports a brighter day. We fully revamped Georgia Black, Georgia Kaoru Black, and Georgia Shot & Break Black in February, followed by Georgia Japan Craftsman series in March.Revamped COSTA CoffeeWe revamped the packaging of Europeʼs number one cafe brand COSTA coffee. We also introduced a new 280ml size for Black and Cafe Latte versions sold exclusively in vending machines. The barista quality taste and finely-brewed ingredients will satisfy coffee drinkers who regularly drink hand-brewed coffee.*According to Allegraʼs 2021 World Coffee PortalThe premium lemon sour Lemon-douIn March 2022, we launched three new products under the popular Lemon-dou brand. These include Uchiwari Lemon, featuring a premium lemon sour taste that can be enjoyed at home, Umashio Lemon, offering a mellow taste with a hint of Setouchi sea salt, and Muto Lemon, free of sugar and sweeteners for a simple yet great taste. Together with Teiban Lemon, Hachimitsu Lemon and Oni Lemon, which also underwent a packaging redesign, consumers can now enjoy their daily evening drink according to mood and scene. In addition to focusing on the over-the-counter channel, we will promote activities to capture opportunities in the retail food channel in order to further expand our presence in the alcohol business.ReleasedonMarch28TOPICS
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