■Supermarkets, Drugstores & DiscountersSupermarkets, drugstores, and discounters make up our wholesale channel that delivers products to consumers through product sales in-store and the creation of appealing sales floors. We are working to propose the optimal lineup according to sales floor and developing campaigns tailored to the season and special events.In 2021, we worked to revitalize sales floors through innovative promotions utilizing the 2020 Tokyo Olympics. In addition, in an effort to grow demand, we increased sales of 350ml PET and 700ml PET bottle products as packages of the most appropriate size according to customer drinking opportunities, and increased sales by the case in response to growing demand for home consumption.■Convenience StoresConvenience stores are a wholesale channel that allows us to deliver goods to consumers through easy-to-access locations. We are introducing new products and conducting promotions with customer chain stores. In 2021, we introduced new products and undertook product planning for specific customer chains and limited promotions, in which we conducted high-profile sales promotions such as with prizes utilizing the Jujutsu Kaisen content and the Nissin Donbei with Ayataka collaboration with another manufacturer.■Retail & Food Service (Kiosks, Restaurants etc.)Retail & Food Service is a wholesale channel in which we sell products to customers operating stores, restaurants, liquor shops, and other stores, and offer consumers products and opportunities for enjoying drinks.In 2021, we expanded our sales space by focusing on new and core products at retail stores and other outlets. We also proposed promotions tailored to the business type of our customers. For restaurants, we strengthened the sales of 250ml cans, a product exclusive to the food service channel, to meet the growing demand for takeout and delivery services. We also focused on the expansion of COSTA Coffee and the alcohol beverage Lemon-dou. ■OnlineOnline is a channel where we deliver to consumers through online sales, marketing is done through customersʼ websites. In response to the growing demand for beverages through online shopping, we are working with our customers to expand the volume of our products offered, such as by planning campaigns in collaboration with our customers.In 2021, responding to the growth of home consumption demand, we rolled out labelless products and grew bulk sales. We strengthened subscription programs to allow customers to purchase products at a discount. We also expanded services allowing customers to select several products and purchase in bulk.The Challenge of Value CreationCommercial Activities20
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