■Automated warehouse systems■Introduction of roboticsrsifying consumer needs, in addition to delivering safe and secure products ficiency, and productivity.In the vending channel, we are working to provide a digital platform for customers through the deployment of the Coke ON smartphone app, construct big data infrastructure, and utilize AI in sales execution for optimization of sales forecasting, route plan simulation, and product lineup. We have introduced a new smartphone app developed in-house, and have been working to build a system for performing operations such as vending machine inventory management, which were previously performed with a handheld terminal, at higher speed and at lower cost using a smartphone.In the over-the-counter channel, we are working to utilize digital technology by implementing management and analysis of customer information using a sales support system, and utilizing augmented reality (AR) and image recognition apps during business negotiations.*Abbreviation of Sales Force Automation. It is a sales support system used for the purpose of improving the productivity and efficiency of sales activities.*2 Security Information and Event Management, a mechanism that accumulates and manages records (logs) of the operating status of devices and software, quickly detects and analyzes events that pose security threats, automatically detects anomalies including information leaks, and quickly notifies administrators. The Challenge of Value CreationInitiatives for Digital Transformation (DX)24 ICT platformLogisticsSales/Marketing■Utilization of smartphone app Coke ON■Utilization of AR and introduction of SFA*Sales/MarketingCustomersBuilding an ICT platform and business infrastructureBy utilizing ICT, such as providing all employees with smartphones and PCs equipped with web cameras, we are enabling flexible work styles, such as telecommuting and directly return to home directly from customer visits. In addition, the Company is working on the use of AI in the internal inquiry process and the work for paperless operation of contract management to reduce workloads and labor savings. Strengthening security countermeasuresWe are implementing security countermeasures to protect IT devices from the potential risks that come with increased digitalization. In addition to protecting the network through firewalls, we have introduced EDR*1 to protect individual IT devices, and logs are visualized using SIEM*2 based on the access history obtained from these devices.*1 Endpoint Detection and Response, a technology that continuously monitors and responds to threats at the endpoints of a computer system.
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