Representative Director and PresidentCalin DraganThe business environment of 2021 remained challenging due to limited numbers returning to Japanese streets as COVID-19 continued to spread. This resulted in a continued competitive environment with a slow recovery in overall demand. In this climate we focused on what we can control, and took measures to protect our business. We maintained market share and implemented cost-saving initiatives across all areas of the business. Despite a muted business performance, we focused on building a foundation for growth. Our transformation prepares us to achieve strong growth by capturing demand when consumer traffic returns. Currently traffic is on a recovery trend, following the end of government measures to control COVID-19; however, new challenges have emerged such as the global rise in commodity prices. The business environment is expected to remain challenging in 2022, but we will focus on activities that return us to a growth trajectory and achieve sustainable growth in the future. We continue to work toward achieving business growth and creating shared value with society through the value creation process of our mission.company has a product lineup of more than 600 SKUs. As a total beverage company we not only deliver safe products that consumers can drink with peace of mind, but work to create new market opportunities while meeting consumersʼ diversifying needs through innovation. The beverage market in Japan has changed dramatically since COVID-19. We have responded agilely to these changes while diligently conducting business activity in line with our mission to deliver happy moments to everyone through our products.chain. They supply concentrate from which our products are made and are responsible for product planning, development, and marketing. We work closely with Coca-Cola (Japan) Company in all areas to create an integrated value chain that maximizes the value of our offerings in the Japanese market. We believe that the deepening of our collaboration with the company since 2017 has contributed to faster decision-making, enhanced innovation, and strengthened strategy execution throughout the Coca-Cola system in Japan.0303Deliver Happy Moments to Everyone while Creating Value2021 saw the 135th anniversary of Coca-Colaʼs birth in Atlanta, Georgia, USA, and the 65th anniversary of its first sales in Japan. Then this April, Coca-Cola Bottlers Japan Holdings celebrated its fifth anniversary. We would like to express our sincere gratitude to all of our stakeholders who have supported our business. Our mission is to deliver happy moments to everyone while creating value. Beverages are lifestyle necessities and also small luxuries to enjoy. The Coca-Cola system in Japan currently offers about 40 brands, and our Our Business Model and Value Creation ProcessWe are committed to leveraging our management resources to continue delivering value to stakeholders. Since our 2017 integration we have pursued a business strategy that leverages our scale as the largest Coca-Cola bottler in Japan and one of the biggest in the world. Furthermore, we are maximizing value provided by building a solid value chain from sales planning to procurement, product manufacturing, logistics, sales as well as recycling. The Coca-Cola Company and Coca-Cola (Japan) Company are essential to our value Top MessageLeverage the foundation we have built and focus on sustainable growth
元のページ ../index.html#4