65 years since Coca-Cola was first sold in JapanA desire to connect with the futurePushing forward with continual business transformation creates new growth opportunities01Last year marked 135 years since the birth of Coca-Cola in Atlanta, Georgia, USA. It was also 65 years since Coca-Cola first went sale in Japan. Then this April, the Coca-Cola Bottlers Japan Holdings Group (CCBJH Group) celebrated its fifth anniversary. We would like to once again express our sincere gratitude to all of our stakeholders, including our customers, business partners, and the members of local communities who all support us. The world around us has changed significantly over the past five years, and the speed of this change has accelerated. Yet the one constant is that everyone is looking for happy moments. The Mission of the CCBJH Group is to deliver happy moments to everyone while creating value. These words convey our strong desire to deliver moments of happiness in people’s everyday lives, through the values created by our employees, products and services. To achieve this Mission, we ourselves must first attain sustainable growth. The CCBJH Group has placed creating economic value through business and creating shared value (CSV) with society at the core of its management, and we are promoting initiatives to enhance these values. In terms of enhancing economic value, in the midst of a persistently challenging business environment, we have focused on the areas we can control. We will continue to target value share growth which is the foundation for growth, and implement a pricing and marketing investment strategy that balances competitiveness with profitability. Our initiatives for business transformation are making steady progress. They include further evolving the operation model in the vending machine channel, optimizing the logistics network, and improving operational efficiency through We aim to be the preferred partner bydelivering happy moments to everyone while creating shared value with societyTop Message
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