I feel deeply honored to speak to you as the Representative Director and President of Coca-Cola Bottlers Japan Holdings Inc. (CCBJH), the new roles I officially assumed on March 26, 2019. At the same time, I am excited to connect with you once again through the Coca-Cola business in Japan, the country I call my second home.
CCBJH group is composed on companies that specialize in the Coca-Cola beverage business and our healthcare / skincare businesses. Coca-Cola Bottlers Japan Inc.(CCBJI), which is the company that runs the beverage business, is not only the largest Coca-Cola bottling company in Asia, but also one of the leading players representing a total of over 250 bottlers operating around the world.
The mission of CCBJH group is to “deliver happy, refreshing moments every day, and in every occasion to enrich the lives of everyone in the community”.The group engages in business activities through a “community-based” approach and with a “customer-centric” mindset, which serves as the guiding principle that has been developed and established in the course of its long years of business.
Since its inception in April 1, 2017, the group has been pushing forward the integration of organizations and business operations with speed to respond to the fast-changing market environment and the diversifying needs of our customers and consumers.To further accelerate this process, along with the speed of decision-making and execution of various initiatives, the organization and management have been restructured this year under the fresh leadership of a newly-formed executive management team.This team is eager to continue meeting the expectations of our shareholders and investors by increasing the return of profits and enhancing the corporate value through the realization of sustainable business growth.
CCBJH group intends to continue providing high added-value to all its stakeholders, including customers, consumers, shareholders, local communities and its own employees, by delivering happy, refreshing moments every day, and in every occasion to enrich the lives of everyone in the community.